Some projects are introduced with features. Some, with a feeling.
Alanté by Sarthak is a luxury residential project of just 24 residences in Tilak Nagar, Jaipur. Designs & Words created an AI-generated film that introduces the project through a feeling instead of a features list. Gold finds its way through every frame, flowing, filling and finally revealing the thought at the heart of the project: 24 Carat Joy.
Luxury real estate films usually open with amenities and specifications. For Alanté, the campaign starts with an emotion. 24 Carat Joy connects the project’s 24 residences with the purest form of gold, positioning life at Alanté as joy in its most precious, undiluted form. Gold becomes both the visual language and the promise.
Molten gold moves through a dark bronze world. It flows, gathers and fills the frame, building steadily towards a single reveal: 24 Carat Joy. There is no list of features and no sales pitch, only the feeling of richness the project is built to deliver.
The film is part of a complete brand world Designs & Words built for Alanté around gold. The same idea runs through the project’s brochure and amenities, which are named “The Golden Hours” under the line “Every day gives you 24. Spend them richly.”
The film was generated entirely with AI and finished by human filmmakers. Keyframes were built in Nano Banana, and motion was generated in Kling and Seedance. Edit, typography and original sound mix were done by the Designs & Words team. The liquid-gold simulations were created without CGI fluid rendering or a studio shoot.
Alanté by Sarthak is a luxury residential project of 24 residences in Tilak Nagar, Jaipur.
It links Alanté’s 24 residences with 24 carat gold, the purest form of gold, to position life at the project as joy in its most precious form.
Designs & Words, an AI film production and creative studio in Jaipur, created the 24 Carat Joy campaign, the AI film, the brochure and the amenity naming.
Yes. It was generated with Kling, Seedance and Nano Banana, then edited and sound-mixed by human filmmakers.
Yes. The studio creates campaign ideas, AI films and brochures for luxury residential and commercial developers across India.