A four-film campaign for the Old Spice deodorant stick. Each film puts the same red-vested hero somewhere absurdly rugged with an animal for company — a bear with a guitar, a mermaid on the bow of a ship, a panther in goggles in a motorcycle sidecar, an eagle on a clifftop at sunset. Each one closes on the same line: the sprays are empty, the stick is still going.